What is Pay per Click Advertising?
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. “you get what you pay for”. With PPC, you only pay for your online advertising that actually works. That means no risk and no regrets – only results you can count on. Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
How Does PPC Advertising Work?
Basically, you the advertiser pay a rate you specify for every visitor who clicks through from the search engine site (or their affiliates) to your web site. It’s simple and quick. Each unique keyword phrase (e.g. digital cameras) has its own bid price. You set the budget. With a credit card and a web site readied, you’re on your way to advertising on the web’s top sites in no time.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
What are the benefits?
Highly targeted – You only reach customers looking for your services so you get the most from your budget.
Trackable – All campaigns can be tracked to the smallest detail allowing you to continually make the most from your money.
Quick to start – PPC campaigns can be started in a matter of days, allowing you reach your core audience within hours rather than days or months.
Manageable – You set the budgets allowing to manage your advertising spend effectively and to your requirements.
Is Pay per Click (PPC) Advertising Best for your website?
PPC is the right choice if you want:
* An advertising solution that fits any budget.
* Fast results usually within days – not weeks or months.
* An easy and effective way to advertise on other websites.
* Results you can actually measure.
* The most effective way of promoting your business online.
We can optimize PPC for your business
What a lot of people don’t know is that PPC is a fairly complex undertaking – complete with its own tools and technical processes. In fact, PPC can be costly if not managed efficiently and effectively. At Becontext, we’ll ensure your PPC advertising campaign is managed in a way that optimizes your investments and leaves you more time for the things you do best – like focusing on your core business.
* Affordable pricing.
* Strategic website analysis that lets us better understand your unique online needs.
* Keyword research and tactical ads.
* Campaign reports that will help you measure your ROI.
* Results that drive more traffic to your site, and to your checkout!
For more details, please contact us!