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pay per click advertising solution

As one of pay per click advertising type, In Text Ads appears on a website as a brief text description in boxes with a clear call-to-action, prompting users to learn more information from a partner's website when the mouse pointer is moved over certain advertising keywords. Becontext delivers relevant ads to your users with record high conversion rates, transforming its inventory into cash for publishers!

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Inline advertising service: Search Engine Strategies

Search Engine Strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). Search engines send robot “spiders” to index the content of your web page, so let’s begin with steps to prepare your web pages for optimal indexing.

* Quality and unique content: There is comparatively nothing that is as important as the quality of the content to make a great start. Unless your content quality is simply brilliant, no matter how many keywords you use, people would simply not stick to your website for long. Moreover, the uniqueness of the content shouldn’t be ignored.
* Use the keyword phrase in the URL: If you can’t get a domain by your phrase, you can try getting it in your URL. This is advisable as the search engines basically search the URL and then give value to the text it is inclusive of.
* Add your keyword phrase in the headline: The search engines, scan through the headlines and thus it is better you add your keyword to the headline to gain attention from the search engine.
* Keyword phrase in first paragraph: Add your keywords equally in all the paragraphs of your content, especially emphasizing on the first paragraph.
* Make average use of the keyword phrase: Remember, keywords are important, but too much use of keywords in the content could possibly create problems. On an average, your content should embrace about 3 to 7 % of the main keyword.
* Include phrases in the content: While trying to introduce the keyword phrase, you should possibly look for the ones which aren’t too popular as the competition for the popular keywords is sky touching. The less popular keywords would fetch you at least a position on the first or the second page of the result.
* Use keyword phrases: You need to imply good keywords to make your high quality content effective for your website. However, most primarily, in order to optimize your site you need to select good and impressive keywords and phrases and later focus on their perfect use in the content.
* Keep pages up to date: Search engines, give better priority to those sites that have regularly updated pages to those which have older pages. Thus, no matter you make small changes in your site but make sure that you keep them updated on a regular basis.
* Add content regularly: The websites with regularly added content are taken to be as more trustworthy sites than the others by the readers. Moreover, this increase in the relevant data furthermore helps in improving the rankings of the website.
* Write accessible site: Your website page should be as accessible as possible so that the screen readers and the search engine can access your website easily.
* Include keywords in title tag: Keywords in the title tag is important as it focuses largely on gaining a better position in the search engine.
* Select domain comprising of the keyword tag: Possibly, selecting a domain name which includes your keyword is a positive idea to optimize your phrase and website across the web.
* Inbound links: Links, especially from the other sites which are known as the inbound links are important to gain a better page ranking. This is probably the single most powerful deciding factor on the fate of your pages’ rankings.
* Try getting links from reputed and .gov and .edu sites: Reputable sites above all, have a great value in the search engine and a link from such a site would help your developing site gain all the required value it always wanted. Similarly, the .edu and .gov domains by themselves have great credibility in them. Thus a link from these sites would addon credibility to your website as well.
* Create a sitemap: In the recent times, it has been learn that the search engines simply happen to love site maps, but for finding links and not for ranking purpose.

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