beContext

pay per click advertising solution

As one of pay per click advertising type, In Text Ads appears on a website as a brief text description in boxes with a clear call-to-action, prompting users to learn more information from a partner's website when the mouse pointer is moved over certain advertising keywords. Becontext delivers relevant ads to your users with record high conversion rates, transforming its inventory into cash for publishers!

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How to write better and effective ppc advertising

When it comes to pay-per-click advertising, there are two ways to decrease your spending. You can lower your cost per click (which will lower your position and your CTR) or you can improve your ads (which will increase your CTR and your position). PPC (Pay Per Click) Advertising is one of the most effective and most difficult ways to advertise a product or a website. If done right the pay-off can be tremendous. If done wrong the financial loss can be devastating. The text space for PPC ads is very limited. You will need to pack your sales message into a very small amount of words – usually spread out between a subject line and 2 lines of text.

Here are some tips on how to write effective PPC Advertising, that will help boost your ads click-through rate (CTR).

1. Know the target audience for the product that the ad is for. Know what type of person a potential customer is and why that person would need the product.

2. Work your keywords into the ads as much as possible. If you have a lot of keywords or you just don’t have the time to customize hundreds or even thousands of keywords, you can consider using what’s called Dynamic keyword insertion. This is where SE’s allows you to put a line of code in your title and insert the users specific keywords into your title automatically if the amount of characters falls below 25 characters. If the specific keywords use more than 25 characters, Adwords will use the text that you’ve supplied as an alternate backup.

3. Make sure the title and description are relevant to all keywords. Headline plays very important role in driving visitors to your ad and getting them clicked. Write a good description of the product or service in the paragraph below the headline. The Ads has to be clearly identifiable or your customers will be disappointed not finding what they were really looking for. You will be disappointed because you are wasting money on clicks that will not convert.

4. Double check spelling and grammar and Include a call-to-action. You want your potential buyers to click so why not ask them to do it? You also want them to buy, signup, subscribe, download or read something. I know we’re dealing with limited space within our ads but studies show that by asking someone to perform an action they’ll usually do it if they’re interested. You might not have to do this within your ad but you should definitely do this within the unlimited space of your landing pages. Tell them in a big way to “Click here to buy now!” or “Subscribe to our newsletter for special offers!”. Make it exciting and tell them what to do. Don’t assume that they’ll automatically figure it out on their own.

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