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As one of pay per click advertising type, In Text Ads appears on a website as a brief text description in boxes with a clear call-to-action, prompting users to learn more information from a partner's website when the mouse pointer is moved over certain advertising keywords. Becontext delivers relevant ads to your users with record high conversion rates, transforming its inventory into cash for publishers!

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How To Write An Effective Landing Page

When you advertise your online business using Web ads or email messages, naturally your goal is to increase site traffic. But you also want to convert the new visitors into loyal customers. It’s not easy, but a good landing page that builds on the ad copy can be an effective way to accomplish that goal.

What is a landing page?

In marketing terms, it’s a specialized page that visitors are directed to once they’ve clicked on a link, usually from an outside source such as a Pay Per Click ad. The page is usually tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale.

Here are some key points to consider when creating your landing pages:

Call to action

Ensure you have included a call to action towards the top of the page. This will work on more impulsive people or those who are already familiar with what you are offering. There should be calls to action sprinkled throughout the remainder of the content as different people have different tipping points in the sales process. The call to action should be linked to the order page or subscription form. A call to action is simply telling the potential client what they need to do in order to receive whatever you are offering e.g. “purchase today!”, “buy now, limited offer!” or “subscribe now!”

Don’t Be Redundant

We’ve all seen landing pages that tell you exactly what the e-mail told you — no more, no less. Why land readers there and make them click through to the next step? Send them to the next step directly from the e-mail.

Above The Fold

Your call to action should be repeated for each full screen view that the user sees while scrolling through the page. Above the fold is also the best place for your product image. Images work best to the left of text. The headline may be the only thing your visitors read. This makes your headline vitally important. Your headline should be compelling and match the message from the PPC ad, email campaign etc that drove your visitor to your Landing page.

Provide a promise of privacy and make your policy clear.

For good reason, prospects are reluctant to give up personal information. They know all too well that if they’re not careful they may get an e-mail telling them that they’re eligible for a share of a Nigerian prince’s estate. Have a good privacy policy and make it crystal clear!

Minimize Distractions

Once you’ve set your path, don’t distract visitors with other things. Question why every piece of information is on each page, and remove information that doesn’t help readers reach the end goal. This is especially true of links that take readers to third-party Web sites, but it’s also true of links to other pages within your own site.

Don’t forget to follow up

After people take advantage of the offer on your landing page, work those leads! You should have follow-up messages ready to roll automatically. The whole idea of lead generation is to capture contact data and then press ahead with e-mail, postal mail, telemarketing, whatever. Failing to follow up aggressively is a big (and common) mistake!

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