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How to optimize keyword density to improve search engine ranking

Keyword density indicates how many times the particular keyword appears on the web page. Many people think that the more times they put the keyword on their web page the better. It is not true and the keywords should not be overused as it will do more harm than good. If you use your keywords too often, your website will be marked as a spam site and will not show in search results in search engines such as Google and Yahoo!

Generally speaking, keyword density is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only (say) once in a page of one thousand words, it has a lower keyword density than a keyword that occurs (say) four times in a page of similar length. if I have a piece of content that says “The most important aspects of natural SEO is keyword density”, “SEO” as a keyword has a 10% keyword density (as it appears once in 10 words). For an article to be effective, you want to be sure that its keyword density is between 3 and 5%.

1. Select targeted keyword phrases

Use the Wordtracker or the overture suggestion tool to research your keywords. It’s simple to use and can help you to identify your density and help your page to avoid becoming spam. We can estimate that if some keywords phrase percentages are below 6% on relevant keyword phrases, you need to enhance your copy and increase the usage of such terms across your page. The best way is to incorporate the terms into reader friendly marketing/informational copy.

2. The best keywords you SHOULD include on your site, are those that are very popular (high number of searches when using the tools above), but have a low number of competing web sites. Select two or three of your most important keywords related to your business and try to use them 3-7 times for every 100 words in your web copy

3. Write at least 250 words (or longer) for each of your web pages. Search engines will spider the text near the top of the page, rather than at the bottom. Therefore include your keywords in the first 250 words on your page.

What is Really The Most Important Factor of Content?

Unique Content – If you want your web pages to rank well in search engines, you need to create unique content that catches people’s attention. For example, if you write a piece of content that a blogger likes, they will most likely link to that piece of content, which will help improve the rankings of the web page and your website in general.

Topic relevance – Search engine decides whether a webpage is worthy of showing high on the search engines based on how relevant the information is on it.

4. Write a proper title tag and description tag. Incorporate these keywords or keyword phrases in your title,description meta tag, keyword meta tag, alt tags (words that describe your images) comment tags, heading tags and main text of your web copy. Search engines will spider the heading tags in your web copy first (H1, H2, H3) because these stand out from your main text.

Ultimately your ranking will depend on two main factors; killer content on your website including regular keyword rich content updates, Back-links to your website that include deep linking to internal pages especially back links from external content related websites. It is common knowledge that you will need thousands of back links to your websites in order to achieve a serious ranking on Google.

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