beContext

pay per click advertising solution

As one of pay per click advertising type, In Text Ads appears on a website as a brief text description in boxes with a clear call-to-action, prompting users to learn more information from a partner's website when the mouse pointer is moved over certain advertising keywords. Becontext delivers relevant ads to your users with record high conversion rates, transforming its inventory into cash for publishers!

join us now

How to Make Effective Banner Ads

Banner ads are the pioneers of internet marketing. The first banner ad appeared in October 27th, 1994 in the form of an ad for AT&T. Since that time banner ads have taken over the internet in a variety of forms. A banner ad is a graphical promotion used on websites as a form of advertisement. Banner ads can come in any size you want, however the accepted standard is 468 pixels wide by 60 pixels high.

Banner ads are sold in any one of three ways: cost per 1,000 impressions (CPM), pay per click (PPC), or pay per action (PPA). A professional banner ads company can develop eye-catching and hard-hitting online banner ads and can help a business
attract maximum traffic to its site.

Here are some tips to help you with your banner ad campaigns:

Tell people to click on your banner ad. Newbies to the internet may net even know they can click on banners. Just having the phrase “click here” on your banner will increase your clickthroughs.

Study some of the best online. Refer back to some of the best banner ads that you have seen previously. Take a look at MSN.com and look at the various banner ads. Identify at least three banner ads that catch your attention best.

Be clear in your graphics and messaging. Your main objective is to have people take a particular action after viewing your ad. A strong, clear message will help capture their interest. Clear communication requires that you understand your message, what you are selling and the benefit that you are offering potential customers.

Think power words. Words like free, outstanding, secret, awesome, affordable and endearing – these all deliver a terrific message. You want to grab attention as quickly as possible.

Offer a reward or free gift when someone clicks on your banner. It will help motivate people to click. Contests also work well, especially if you’re giving away money. Money is the biggest motivator.

Offer a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc.

Use simple animation. Moving images and blinking animation attract visitors to your banner. Strategic use of movement grabs attention more effectively than static banners. Don’t make them too wild or complicated so the message gets lost, the senses are overloaded and/or the file size is too large.

Control the file size. How many times have you had to wait on a banner ad before you could view a website? To minimise user frustration, you need to limit the file size of your ad. As a general rule a 468 x 60 pixel banner should be 12 kilobytes or less. The easiest way to achieve this is to limit the number of colours you use and save your banner as an animated GIF file.

Comments

Partners: