Contextual Advertising- an advertising model in which advertisements on a site are targeted to users based on the site’s content. Becontext’s contextual advertising is highly specific as it recognizes the meaning of a particular sentence and matches it to the highest paying ad of the same topic.

In-Text Advertising- a form of contextual advertising in which ads are served within the content of a site through highlighted keywords. Becontext’s algorithms analyze content and extract keywords in order to match them to ads. The ads appear as the user hovers over a highlighted keyword with his mouse.

CTR- (Click-Through Rate) the average rate at which a site’s users click on an ad; this is calculated by dividing the number of clicks by net impressions to yield a percentage.

CPC- (Cost Per Click) the dollar amount that an advertiser offers for a click on a particular ad. CPC isn’t a fixed rate and varies from one advertising campaign to the next according to advertiser’s specifications.

eCPM- (Effective Cost Per Thousand)- the revenue for each 1,000 net impressions that a publisher’s site generates; a key tool in estimating revenue projections based on impressions.

Ad Copy: The actual text of an advertisement that explains what product or service is being advertised.

Auto Bidding: The opposite of Fixed Bidding. A type of keyword bidding in which an advertiser sets a maximum bid for a specific keyword but may pay less for each clickthrough of that keyword. For example, if Advertiser A bid $0.10 on a keyword, but the next highest bid (Advertiser B) on that keyword is $0.05, then Advertiser A will pay only $0.06 for each clickthrough. However, if Advertiser B changes his/her bid from $0.05 to $0.09, then Advertiser A will pay the full $0.10 (Advertiser A’s maximum bid) for each clickthrough.

Bid (Keyword Bid): The maximum amount of money that an advertiser is willing to pay each time a Web searcher clicks on an ad and visits their Web site.

Click Fraud: Activity that occurs in PPC advertising when an ad is repeatedly clicked by a person, group of people, or some type computer program or software.

Revenue Share- the percentage of a click’s revenue which is received by the publisher.

Click-through Rate (CTR): The amount of clicks that an ad receives, divided by the number of times that ad is displayed (clicks/impressions). For example, if an ad is displayed 100 times and is clicked on 7 times, that ad has a clickthrough rate of 7% (7/100).

Conversion Rate: The number of visitors (expressed in a percentage) who “convert” after visiting a site through an ad. “Convert” can mean purchase an item, sign up for a newsletter, etc. That varies from site to site. For example, if an ad has 50 click-throughs and 4 of the 50 people who clicked on the ad proceed to convert, the conversion rate = 8% (4/50 * 100). Higher conversion rates generally translate into more successful PPC advertising campaigns.

Fixed Bidding: The opposite of Auto Bidding. A type of keyword bidding in which you pay exactly what you bidded for each clickthrough. For example, if you bid $0.10 on a keyword, you will pay $0.10 for each clickthrough, regardless of other advertiser bids. See “Auto Bidding” for further explanation.

Impressions- the number of times a website is loaded by internet users; this is calculated by totaling all loads of all pages within the specified site. One impression = one display of an ad. If an ad is displayed 1,000 times, that is considered to be 1,000 impressions.

Keyword: A specific word or group of words (keyword phrase) that a Web searcher might type in when searching for the product or service that a Web site offers. For example, possible keywords for a site selling apples would be “apple,” “red apple” and “green apple.”

Landing Page: The specific Web page that a potential customer ends up on (or lands on) after clicking on an ad.

Minimum Bid: The lowest amount of money that a Pay Per Click Search Engine allows advertisers to bid for a certain keyword. This amount is usually $0.01, $0.05, $0.10, $0.20, or $0.50.

Paid Inclusion: A service that guarantees (for a fee) that a Web site’s pages will be indexed. The fee guarantees inclusion within the search engine’s results (and also that the search engine will spider the pages often) for a set period of time, usually one year. Paid inclusion guarantees that a Web site will be included in search results, but does not guarantee top placement within the search results.

Pay Per Click Search Engine (PPCSE): A type of search engine in which search results are determined by advertiser bids. Generally speaking, the advertiser that bids the highest amount on a specific keyword will show up as the No. 1 search result for that specific keyword.

PPC Management: A service that helps pay per click advertisers manage their various PPC advertising campaigns across multiple PPC search engines.

Return on Investment (ROI): The amount of money you receive in relation to the amount of money you spend. In terms of PPC advertising, the formula would be: (Revenue – Expenses) / Expenses. For example, if you spend a total of $100 on advertising and receive $150 in revenue from those advertising efforts, your ROI would be 50% –> ($150-$100)/$100 = $50/$100 = 50%.

Search Engine Optimization: An entire field devoted to increasing a Web site’s (or specific Web page’s) placement within the organic search results of one or more search engines.

Unique Visitor: A specific person who visits a specific Web site. Even if this person visits the Web site 12 times in one day, he/she is still considered only one unique visitor (not 12).

Visitor: A person who clicks on an ad or search engine results and actually views a Web site.

What Are The Most Common Reasons Internet Marketing Sites Fail?

Reason 1 – Unrealistic Expectations
They have been told that it is easy to make money when it clearly isn’t. They expect to get into the business, do little work and make insane amount of money. Dream on. Master the necessary foundations skills like hosting, domain set-up, keyword search, search engine marketing, search engine optimization would be crucial to your online success.

Reason 2 – Making goals too big early on
Many internet marketing failures try to do too much too fast. You are not going to create the ultimate web site for dog lovers overnight. Start small with dog training tips and add content daily. Those 1,000+ page web sites took months or years to build, so will yours.

Reason 3 – Lack Of Key Marketing Basics
There are some key marketing basics or fundamentals you must learn about marketing online. Internet marketing has some key elements you must get right or you will have a difficult task in succeeding on the web. Just simple factors you must get right or it’s game over before you even get started.

Reason 4 – Funding
Sometimes, you need to spend some decent money. If you don’t know how to design websites, you need to outsource it. If you don’t know how to do PPC or SEO, you need to outsource. You need to have money or time. If you have no money, you jolly well learn how to do it yourself.

Reason 5 – Lack Of Time
Most people just can’t stop everything and work full time online because they have bills to pay and families to support. It may take months, probably years, before you can build up a successful online business that gives you a comfortable living. The average person just doesn’t have the time or the resources to spend months learning how all this works.

Reason 6 – Lack of patience
You will not be making $10,000 a month when you start. Internet marketing is not a get rich quick scheme. It takes time and testing to build your web traffic and increase your conversion rate. In the beginning you might actually lose money and this is when too many people give up without giving their business time to grow.

Reason 7 – Wrong niche
they are selling a product that nobody is interested in or has a very low demand. Often times the products maker will tend to think they are the customer. Just because the creator is interested in the product does not mean that others are willing to pay for it.

With Search Engine Optimization (SEO) and Pay Per Click (PPC) Marketing becoming one of the hottest trends in web technology. There are hundreds of paid tools that cost well over 100 dollars a month. If you are just starting out there are a number of free tools that will help you optimize your site and increase conversion. Use this tools correctly and you will be on your way to increase traffic, page rank, and high search engine rankings.

1. Google External Keyword Tool – Google is one of the biggest and most powerful search engine, so it just makes sense to use them to give you detailed reports and related keywords. Google external keyword tool is great for PPC marketing, you can find out the search volume per month and also the price you will pay per click.
2. PageRank Checker is a free tool to check Google Page Ranking of any site and its pages easily and instantly. Google PageRank or PR is a measure of any sites popularity based on Google kept-secret algorithm. The PR is an indication of certain authority to your site and how important it is in the eyes of Google.
3.Google Trends – Google trends is a great way to optimize you PPC campaigns. You can use it to find what months that keyword or your product is most popular. For example type in roses in google trends, and no surprise there is one spike every year. can you guess what it is?
4.Dead link checker – Do you have 404 errors and dead links? Search engines hate these. Find them and fix them
5.Seobook Toolbar – Among their useful set of tools they also have a rank checker to check the results of your hard work.
6.SEO Chat – Just a lot of tools. you got to check it out.
7.Duplicate Article Checker – Duplicate page finder or similar page checker is very useful tool to find out the similar pages available over the internet. Using duplicate content is something that may damage your web site as far as the search engine optimization is concern.
8.Google Analytic – This is a must have tool, simple to install, and has a lot of reporting features.
9.Reciprocal Link Check – check whether your link partners are linking back to your website, a popularity score given to a website based on inbound links.
10.XML-Sitemaps – Create an XML sitemap that can be submitted to Google, Yahoo and other search engines to help them crawl your website better.

Here are some tips on how to write effective PPC Advertising, that will help boost your ads click-through rate (CTR).

1. Know the target audience for the product that the ad is for. Know what type of person a potential customer is and why that person would need the product.

2. Work your keywords into the ads as much as possible. If you have a lot of keywords or you just don’t have the time to customize hundreds or even thousands of keywords, you can consider using what’s called Dynamic keyword insertion. This is where SE’s allows you to put a line of code in your title and insert the users specific keywords into your title automatically if the amount of characters falls below 25 characters. If the specific keywords use more than 25 characters, Adwords will use the text that you’ve supplied as an alternate backup.

3. Make sure the title and description are relevant to all keywords. Headline plays very important role in driving visitors to your ad and getting them clicked. Write a good description of the product or service in the paragraph below the headline. The Ads has to be clearly identifiable or your customers will be disappointed not finding what they were really looking for. You will be disappointed because you are wasting money on clicks that will not convert.

4. Double check spelling and grammar and Include a call-to-action. You want your potential buyers to click so why not ask them to do it? You also want them to buy, signup, subscribe, download or read something. I know we’re dealing with limited space within our ads but studies show that by asking someone to perform an action they’ll usually do it if they’re interested. You might not have to do this within your ad but you should definitely do this within the unlimited space of your landing pages. Tell them in a big way to “Click here to buy now!” or “Subscribe to our newsletter for special offers!”. Make it exciting and tell them what to do. Don’t assume that they’ll automatically figure it out on their own.

Generally speaking, keyword density is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only (say) once in a page of one thousand words, it has a lower keyword density than a keyword that occurs (say) four times in a page of similar length. if I have a piece of content that says “The most important aspects of natural SEO is keyword density”, “SEO” as a keyword has a 10% keyword density (as it appears once in 10 words). For an article to be effective, you want to be sure that its keyword density is between 3 and 5%.

1. Select targeted keyword phrases

Use the Wordtracker or the overture suggestion tool to research your keywords. It’s simple to use and can help you to identify your density and help your page to avoid becoming spam. We can estimate that if some keywords phrase percentages are below 6% on relevant keyword phrases, you need to enhance your copy and increase the usage of such terms across your page. The best way is to incorporate the terms into reader friendly marketing/informational copy.

2. The best keywords you SHOULD include on your site, are those that are very popular (high number of searches when using the tools above), but have a low number of competing web sites. Select two or three of your most important keywords related to your business and try to use them 3-7 times for every 100 words in your web copy

3. Write at least 250 words (or longer) for each of your web pages. Search engines will spider the text near the top of the page, rather than at the bottom. Therefore include your keywords in the first 250 words on your page.

What is Really The Most Important Factor of Content?

Unique Content – If you want your web pages to rank well in search engines, you need to create unique content that catches people’s attention. For example, if you write a piece of content that a blogger likes, they will most likely link to that piece of content, which will help improve the rankings of the web page and your website in general.

Topic relevance – Search engine decides whether a webpage is worthy of showing high on the search engines based on how relevant the information is on it.

4. Write a proper title tag and description tag. Incorporate these keywords or keyword phrases in your title,description meta tag, keyword meta tag, alt tags (words that describe your images) comment tags, heading tags and main text of your web copy. Search engines will spider the heading tags in your web copy first (H1, H2, H3) because these stand out from your main text.

Ultimately your ranking will depend on two main factors; killer content on your website including regular keyword rich content updates, Back-links to your website that include deep linking to internal pages especially back links from external content related websites. It is common knowledge that you will need thousands of back links to your websites in order to achieve a serious ranking on Google.

Why pop-under ads?
Infinityads ad-serving technology ensures that only ONE pop-under is served per unique visitor to your website. Experience tells us that this is an un-obstusive (unlike pop-ups) method to serve ads and visitors do not feel annoyed with 1 ad-view per day from a website. The pay rates are based on the website visitors country which is ranging from 0.35$/1000 visitors to 1.8$/1000 visitors and you should not not worry about the country because the visitors country is automatically detected and you get paid for the same. Once you become a publisher you need to visit the Sites section to first add your websites in the account and wait for upto 72 hours to get approval.

Pop-Under Ad Formats
Landing Page Pop-Under display your Website or landing page in a full-page browser window. All you need to provide is the URL for your Website or landing. Our technology matches your selected keywords with what the consumer is searching for or viewing and instantly delivers them directly to your Website in a Pop-Under.

Graphic Image Pop-Under are image-based ads that appear in a Pop-Under window. The ad includes a JPG or GIF image and a click-through URL (URL to the landing page or Website that your ad links to).

Graphic Redirect Pop-Under allow you to display a wide variety of ad formats in a Pop-Under window. You provide JavaScript, HTML, Flash or a similar type of ad code to display an ad that you are hosting.

Why InfinityAds?
Infinityads caters to the needs of publishers with growing inventory, a growing user base, and an urgent need for a more efficient ad inventory management. They offer valuable solutions for Publishers: An all-inclusive self service system, advanced ad serving features, optimization tools to maximize revenue, and real-time reports on a user-friendly interface.
Infinityads will help you get your website in front of the right person, at the right time. Take advantage of a system that will strategically place your ads through our many ad formats. Display only those ads that are related specifically to the content that your potential buyers are viewing. Their automated system can target your specified audience based on contextual, behavioral, geographical, or a selection of channels and keywords.

1 – Through article marketing you are providing additional avenues for potential customers and other visitors to find your website. As you may probably know, you will be putting the URLs of your sites in the resource box at the bottom of the articles. When the readers read your articles and feel interested, they will follow the links in the resource box and visit your site. As a result, you will get nice traffic if you can create really useful and interesting articles.

2 – Through article marketing, you are building inbound links to your website. These inbound links are one-way links, which makes them the most advantageous type of linking for search engines like Google to follow. If your search engine page rank matters to you, then creating these inbound links is an important part of marketing your website, and article marketing can allow you to achieve this quickly and effectively. Because you will be putting the links of your affiliate sites in the resource box, the sites will be gaining back links when your articles are published. This is why you will need to submit to various article directories. You will get more back links if more directories publish your articles.

3 – Article marketing allows you to build a name for yourself. Most article syndication websites have biography sections where you can share information about yourself and your niche. By writing informative articles that people actually want to read, you are establishing a name for yourself as an authority on whatever subject you are writing about.

4 – Article marketing is free, which is one of the best benefits. You do not need to spend even a buck when you are having your article campaign. You can write the articles yourself. You can also submit the articles manually yourself. However, if you think that it will take too much time to do so, you may also hire a ghost writer in a reasonable price. You can find a lot of writers in sites such as digitalpoint webmaster forum.

5 – Article marketing allows you to make excellent use of keywords, because you are writing about something that relates to your website. When you create links and get your name out there in content that is rich with relevant keywords, it will increase the SEO capabilities of your site, and allow you to build a powerful correlation between the information that you are offering in your article, and the capabilities of your website. Customers will have one of those eureka moments when they realize that they can travel to your site for more of the same excellent information, and this is an outstanding way to draw in new visitors from a highly respected source for information.

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.

Why Banner advertising?

Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.

Types of Banner Advertising

Banner Exchange: The most common banner advertising is Banner Exchanges, where you place a banner on your site and for every 2 that are seen on your site, one of your banners is displayed somewhere else.

Cost per Impression Banner advertising: Cost per Impression banner advertising is where you provide a banner on someone’s web site and pay each time someone sees it, hence, pay per impression.

Pay Per Click Banner Advertising: Pay per Click banner advertising is just like the name says; you pay when someone clicks on your banner.

Keyword Banner Advertising: Keyword Banner advertising is where you specify keywords in which you would like your banner to appear. As an example, you are a web design company, your keywords maybe: web design, website design, web page creation as an example. So when someone requests results from those keywords, your banner will appear. It’s another way to target a specific market. The cost of this can be quite high, but it does provide excellent branding and product promotion.

Tips for banner advertising:

1) Use the words “Click here” or “Enter” every time you design a banner. You may think that these are overused words in the online world. However, it has been proven time and again that these do increase the effectiveness of a banner ad by about 20-30%.