pay per click advertising solution

As one of pay per click advertising type, In Text Ads appears on a website as a brief text description in boxes with a clear call-to-action, prompting users to learn more information from a partner's website when the mouse pointer is moved over certain advertising keywords. Becontext delivers relevant ads to your users with record high conversion rates, transforming its inventory into cash for publishers!

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Banner Advertising

What is banner advertising?

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.

Why Banner advertising?

Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.

Types of Banner Advertising

Banner Exchange: The most common banner advertising is Banner Exchanges, where you place a banner on your site and for every 2 that are seen on your site, one of your banners is displayed somewhere else.

Cost per Impression Banner advertising: Cost per Impression banner advertising is where you provide a banner on someone’s web site and pay each time someone sees it, hence, pay per impression.

Pay Per Click Banner Advertising: Pay per Click banner advertising is just like the name says; you pay when someone clicks on your banner.

Keyword Banner Advertising: Keyword Banner advertising is where you specify keywords in which you would like your banner to appear. As an example, you are a web design company, your keywords maybe: web design, website design, web page creation as an example. So when someone requests results from those keywords, your banner will appear. It’s another way to target a specific market. The cost of this can be quite high, but it does provide excellent branding and product promotion.

Tips for banner advertising:

1) Use the words “Click here” or “Enter” every time you design a banner. You may think that these are overused words in the online world. However, it has been proven time and again that these do increase the effectiveness of a banner ad by about 20-30%.

2) Animate Your Banners. It is also said that an animated banner increases your banner ad’s effectiveness by 30-40%. The key when using animation is to keep it to a minimum when creating your banner. The reason for this is that having big pictures and images or live video in your banner will mean that it loads too slowly.

3) Create quick loading banners. Having banners less than 10-12 KB ensures this. However, this may be difficult to achieve when using animation in your ads. Generally the majority of animated banners are within the 15-20 KB but that is a way too large to load quickly.

4) Use an awesome headline in your banner. Also remember that simply having a fine looking banner doesn’t mean people will click on it .The key to an effective banner advertisement is to have a good headline. It is advisable to have the same headline on your banner ad as what you have on your entry page.

5) The best word to use in your banner headline is “FREE.” This doesn’t at all imply that you have to include the word “FREE” in your banner and have no other text. The fact is, that by using the word “FREE” in almost any headline makes your response rates increase radically.



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